Your Meta ROAS is a number your platform invented — here is what it actually is
iOS 14.5 removed 30% of conversion signals from the Meta pixel. What remained was modelled by the platform and returned to you as fact. You are optimising against a number that doesn't exist.
We connect Meta Conversions API, GA4 and Shopify into one verified view. Where spend goes, which SKUs are profitable, what your real CAC is — by channel, by cohort, by campaign.




