MornningStar
Case studies

Work that is live, not slides

Seven projects across e-commerce, banking, real estate, manufacturing, retail and warehousing. Client names are kept private at their request; the detail behind each one is something we walk you through on a call.

Conversion tracking dashboard for an online store: pixel and server events side by side, a week of purchase events by state, match-rate warnings and the automation runs that fixed them
E-commerce · Ad tracking

Ad tracking rebuilt so a beauty brand could sell across India

A beauty brand’s ads were stuck selling in one state. We rebuilt the tracking so they could grow across India.

Two clean signals, one national marketRead →
Inventory analysis an apparel team produced in a guided AI training: days out of stock per SKU over a year, the top 300 products ranked by estimated lost sales, a stock availability calendar and a ranked restock list with priority tags
Apparel D2C · Guided AI training

A UAE apparel team analysed its own Shopify data and found its best sellers out of stock 39% of the year

In a guided AI training, the brand's own team ran the analysis: twelve months of orders, 9,745 SKUs, and one finding nobody had seen.

141 days out of stock, found by the team itselfRead →
Document check screen: a bilingual salary certificate on the left, a trust score of 42 out of 100 on the right with the arithmetic and font checks that failed, and a magnified view of the altered total
Banking · Document fraud

A trust score out of 100 for every loan document

Every document a bank receives gets a score out of 100 and a plain-English list of what looks wrong.

Score with reasons, not a black boxRead →
Off-plan apartment walkthrough on a tablet: the real view from floor 23 at sunset, a floor slider, time-of-day and finish switches, floor plan, sunlight chart and payment plan
Real estate · Pre-sales

Walk through your apartment before it is built, with the real view from your floor

Buyers of off-plan homes in Dubai see their exact flat, with the real view from their floor.

Each unit type set up in under 7 minutesRead →
Control-room wallboard for a bottling line: OEE and throughput tiles, station schematic with the labeller flagged as the bottleneck, downtime Pareto, SPC chart and a shift-lead event log
Manufacturing · Production intelligence

See why a line slowed down before the shift report is written

Live production intelligence for plants: downtime causes, quality drift and maintenance flags, explained in plain language.

Downtime explained by cause, in minutesRead →
Retail web app showing the week’s three decisions, sales and margin cards with sparklines, margin leaks by product, store performance versus plan, channel mix and a promotion calendar
Retail · Margin & stock

A Monday note that shows where margin leaked and what to reorder

Stores, online and marketplace data read together every week, with the leaks, the reorders and a WhatsApp assistant for store managers.

One Monday note instead of six reportsRead →
Warehouse tablet showing an exceptions board with new holds, auto-resolved items and decisions awaiting approval, a live floor map, dock schedule and pick-wave progress
Warehouse · Order exceptions

Orders on hold cleared before the customer notices

An agent that reads WMS holds, the orders inbox and carrier updates, proposes the fix, and asks a person only when it should.

Holds cleared before the customer noticesRead →

Tell us what slows your business down

Thirty minutes on a video call. We will tell you honestly whether AI can help, what it would take, and roughly what it would cost. No slides. No hard sell.