Audit Results

Real audits. Real numbers. Every leak found.

Every case study below is a real MornningStar.ai engagement. The businesses are real. The revenue leaks are real. The results are verified against actual platform data — not projected, not modelled.

MornningStar.ai audit results data visualisation

D2C & E-Commerce · Audit Result

NutraFast: ₹18 lakh per month invisible in the dashboard. Found in 7 days.

By MornningStar.ai Intelligence Desk

Reported ROAS: 3.8× → Verified ROAS: 2.1× | ₹18L/month in misattributed spend identified

NutraFast, a Dubai-based D2C nutrition brand, was spending ₹1.2 crore per month on Meta. Their reported ROAS was 3.8×. After connecting Conversions API and reconciling against Shopify checkout data, verified ROAS was 2.1×. The gap: ₹18 lakh per month attributed to conversions that never happened.

Three campaign structure changes and one audience exclusion — implemented in week two. CAC dropped 31% within 30 days.

We thought our Meta was working. MornningStar.ai showed us exactly where it wasn't — and the fix took one afternoon.

— Founder, NutraFast D2C

Read Full Case Study →

Audit Results

₹18L

Monthly spend recovered

31%

CAC reduction

2.1×

Real ROAS (vs 3.8×)

7

Days to full audit

NutraFast D2C audit dashboard

More Audit Results

Every industry leaks differently. Every audit finds the answer.

11-outlet clinic chain: ₹43L recovered in 14 days

Healthcare · Audit Result

11-outlet clinic chain: ₹43L recovered in 14 days

No-show rate reduced from 22% to 9%

Billing leakage across 11 outlets. Unbilled procedures, incomplete charge capture, and an OPD funnel gap.

Dubai hotel: $340K in OTA commissions identified

Hotels & Hospitality · Audit Result

Dubai hotel: $340K in OTA commissions identified

18% RevPAR uplift · 14 peak dates under-priced

Average 22% commission per OTA booking. AI dynamic pricing fixed peak-date underpricing within 60 days.

NutraFast: 38% attribution gap found in 7 days

D2C & E-Commerce · Audit Result

NutraFast: 38% attribution gap found in 7 days

₹18L/month invisible spend · CAC reduced 31%

Real ROAS was 2.1× — not the 3.8× on the dashboard.

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